There are more than 91.5 million people in the United States over age 50, according to the U.S. Census Bureau — and you can add content of special interest to them to your paper and website with MCT's 50-Plus package.
Soon, the entire Baby Boom generation will be 50 or over. With those Boomers comes tremendous buying power. According to ThirdAge.com, the demographic is responsible for more than half of all consumer spending. They spend $500 million on vacations per year and make up 80 percent of all leisure travel.
MCT offers an easy way to tap this market with 50-Plus. The package offers a broader range of coverage on topics relative to active 50-somethings than traditional seniors’ coverage. Topics covered include ways to stay healthy, from workouts to lifestyle tips; bucket list adventure ideas; boomer dating advice; and more. You'll see stories about home, family, travel, health, illness and caregiving, and maintaining an active lifestyle.MCT 50-Plus posts the third Wednesday of every month.
For purchasing information, contact our sales staff.