About 50-Plus
There are currently more than 91.5 million people in the United States over age 50, according to the U.S. Census Bureau — and you can add content of special interest to them to your paper and Web site with MCT's 50-Plus package.
By 2014, the entire Baby Boom generation will be 50 or over. With those Boomers comes tremendous buying power. According to ThirdAge.com, the demographic is responsible for more than half of all consumer spending, and buys 77 percent of all prescription drugs and 61 percent of over-the-counter medication. They spend $500 million on vacations per year and make up 80 percent of all leisure travel.
MCT offers an easy way to tap this market with the monthly package, 50-Plus. The package offers a broader range of coverage on topics relative to active 50-somethings than traditional aging or seniors coverage. Topics covered include anything and everything from games to play with your grandkids to better workouts at the gym. Stories touch on issues of home, family, health, leisure and the workplace.
This is a lot more than just another retirement column.
Here's more about the package: 50-Plus is a text and visuals package with about 15 to 18 stories each month. This is content that is not available as part of your MCT News Service subscription, only as part of 50-Plus. Each package includes stories with art that are appropriate for use as a centerpiece, as well as exercise suggestions, volunteer ideas, retirement advice and other practical tips.
MCT 50-Plus posts the third Wednesday of every month. For purchasing information, contact our sales staff.